Reality TV star E.J. Johnson launched his own nail polish color earlier this month.
E.J., who collaborated with Chrome Girl, celebrated his color — named “Jaded” — at a VIP launch event on March 15 at Nail Bar & Beauty Lounge in Beverly Hills.
Guests were pampered with mini manicures featuring E.J.’s new color, hors d’oeuvres, cocktails and music provided by his “#RichKids of Beverly Hills” cast member DJ Jonny Drubel.
“I am so thrilled to be collaborating with Chrome Girl. Not only is the product fashionable but it is free of harsh chemicals and in one coat you are ready to go!” Johnson said in a statement
“Jaded” is an opaque, high-pigmented rich jade color with a metallic shimmer finish. Ooh, la la!
And the best part is 100% of the profits will benefit New York City’s LBGT Center, a non-profit organization that promotes the economic independence and services to help end youth homelessness.
Photo Credit: Courtesy of Allettare PR