By: Beatrice Bangura
You might remember Sonjay DeCaires as one of the host for WERQ’s The Big Fat Morning Show. Today she’s the owner of Sonjay Productions, a company known for its grown and sexy events and productions. The Fab Empire got a chance to sit down with our 2015 Game Changer Of The Year and to find out the inspiration behind her company and advice she has for those wanting to follow in her footsteps.
When you left radio what made you want to get into business for yourself?
I actually started my company about a year before I left radio. At the time, it was just another stream of income. I was working with Russell Simmons and there was an on demand channel called Hip-Hop On Demand through Comcast and I was working for them, booking artists and I started my company because it was bringing in additional money.
A lot of young women look up to you, what word of encouragement would you have for being a boss chick?
It’s not as easy as it looks. People see parties and events and think its easy but it isn’t. It’s a lot of hard work and being told no and last minute things happening where it’s up to you to come up with solutions on the spot. It doesn’t happen overnight, its a long process and I’ve been working on it since I was sixteen years old. I was consistent and persistent with it. Be grateful and appreciative to the people who have helped you along the way.
If you had to describe Sonje Productions in three words, what would they be?
Innovative, experienced and hardworking.
There are so many inspirational women out there, who would you say inspires you the most?
Mara Brock Akil. She’s one of my muses. I look up to her for what she’s done and the images she created for black women. Shows like Girlfriends, The Game and Being Mary Jane, she’s created a voice for black women. Also Kelsey Grammer for supporting her vision. She continues to push the envelope and create characters we don’t see on TV everyday and speak to the different kinds of black women.
When people leave an event you produced, what feeling do you want them to walk away with?
I want them to feel like that was a great experience. It was a wow experience. Something they’ve never been to before. That I brought something different to the table.