Recap: The Braxton Sisters Host Gain Flings Launch Party at Empire Hotel Rooftop


On a rather cold night in New York City, the Braxton sisters heated up The Empire Hotel’s Rooftop as they hosted Gain‘s launch party for their new product, Gain Flings.



Gain Flings is a new laundry detergent product that makes your clothes smell incredibly amazing. It’s music to your nose, so it’s only right that the Braxton sisters hosted the event. Guests were also treated to a special performance by YouTube sensation Andrew Garcia and one of my Instagram favorites, Hannah Bronfman assisted on the turntables.

On the rooftop, guests, friends of Gain and media types mixed and mingled as they learned about the new product. They also enjoyed two specialty cocktails — the Fresh Remix (Vodka, Peach Schnapps, Blue Curacao, Orange Juice and Sprite) and Music to Your Nose (Citron Vodka, St. Germain, Lemon Juice, Blue Curacao, and Cranberry Juice) — and passed hors d’oeuvres.

Then the Braxton sisters — Traci, Towanda, Trina and Tamar — introduced their older sister Toni who entertained the crowd with a performance. She only performed two songs, but when Toni sung “Unbreak My Heart” she got the crowd really into it, even going around the room asking people to sing. Of course, I had to get in on the action and thankfully Toni stopped and made my dreams come true as I belted the chorus of “Unbreak My Heart.” It was amazing!


As the night winded down, guests got to take home a Gain giftbag, complete with Gain Fling, Tamar Braxton’s latest album “Love and War” and an iTunes giftcard.

Great night Gain! Thanks so much to Quiana for the invitation.

Credit: Courtesy of Gain