Recap: Target’s Launch of 3.1 Phillip Lim Collection

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Last night at the start of New York Fashion Week, Phillip Lim launched his affordable ready to wear Target collection at Spring Studio (50 Varick Street). With only 25 minutes into the evening, the line was already down the block to get of taste of Lim’s fashions. And after 45 minutes, rumors had it that the floor already needed to be restocked…and don’t even think about getting that bag you wanted because it’s gone.

So instead of shopping and standing it that enormously intimidating line to check out, we sipped on cocktails such as the “Day” — a peach puree with champagne. They also had a blue vodka cocktail called “Night.” The drinks, and their names, were a nod to theĀ  fashion panorama that was exclusively revealed that evening. Celebs, including reality star Courtney Kerr, were featured in the visuals, which lit up the party. Other celebs we spotted included Solange Knowles, Jessica Alba, catwalk queen Mr. J, and Bravo TV’s Derek J.

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