by Felice Leon
Go ‘Rub’, it’s your birthday! “The Rub,” a party established by DJ Ayres, Cosmo Baker, and DJ Eleven in 2002 was initiated as a ‘no frills’ gig. There was no pricey cover, no ‘celebrity’ DJs, no dress code, and no Studio 54-esque, ‘you, but not you’, at the door — only good music, and good times. Though, some might argue that after 10 years of rubbin’, DJ Ayres, Cosmo, and DJ Eleven have certainly gained some acclaim, with a modest $10 cover and, an inclusive ‘come as you are’ philosophy, to date, The Rub has maintained it’s integrity.
This Saturday, The Rub hosted its 10-year anniversary at The Bell House in Brooklyn. To celebrate, the Rub’s DJs Ayres and DJ Eleven invited Just Blaze and The Gaff to the party to set the place on fi-yah!
The Bell House is a huge Brooklyn-chic warehouse turned two-room music hall. This attractive venue has high-vaulted ceilings, chandeliers and a photo booth… gotta love the photo booth! The only drawback, it is located in the ‘sticks’ of Brooklyn—one wrong turn, and you might find yourself on your way to Staten Island.
Still, location didn’t deter the exodus of eclectically eccentric partygoers on Saturday. Hundreds of people ventured to the Bell House to celebrate the Rub’s anniversary. The Bell House was saturated with folks looking to get their ‘Rub’-on. Party people (particularly the ladies) beware, at the Rub you are guaranteed to sweat-out that hair. Bootys were popping, sweat was dripping, and the DJs were mixing. So. Much. Fun.
These brothers played something for everyone. Beastie Boys, Jay-Z, Salt-N-Pepa, Onyx, Wiz Khalifa, Crystal Waters; it was evident how the Rub has endured, and established itself as a fixture of the NYC party scene.
One part of the party that was particularly hot was Just Blaze’s ‘club music’ set. The crowd was so live–Just Blaze fed off of the energy and began percolating on the stage. That’s what I’m talking ‘bout!
Kudos to the Rub for a successful 10 years of making folks ‘get low’. Based on Saturday’s event, I am certain that there will be many more anniversaries to come.