Club Owners Fined $30,000 for Harvard Party Discrimination

After discriminating against black patrons, owners of Cure Lounge (formerly Aria) have been fined by the city of Boston to the tune of $30,000. Students and alumni from Harvard and Yale attempted to throw a party there last November when the private party was shut down early due to the alleged appearance of “known gang members” standing in the line.

Attorney General Martha Cokely said to the Boston Herald:

“We believe, based on everything that we learned in this investigation, that the behavior in closing the nightclub was based on the race of people in line.”

The investigation was done in response to Boston City Councillor Ayanna Pressley letter requesting that the investigation be conducted. Cure Lounge also posted this public apology on their Web site:

The owners, managers and employees of Cure Lounge wish to extend our deepest apologies to all of those affected, both directly and indirectly, by the unfortunate events that occurred on the evening of November 20, 2010. Cure Lounge further apologizes for the statements made on its behalf by its public relations group in the days following the event. Those statements were uninformed and in no way reflect the values or beliefs of the owners, managers, and employees of Cure Lounge. Cure Lounge does not tolerate racism. Cure Lounge will abide by all of the conditions requested by the Attorney General. Cure Lounge will do everything in its power to ensure that the events of November 20 will not be repeated again.

The fine will go to programming that supports African American students seeking higher education. Does a $30,000 fine coupled with a public apology send a strong enough message to Boston’s club owners? What do you think?