[Spotlight Bmore] Sonjay DeCaires from Personality to Industry


Sonjay DeCaires
first burst onto the Baltimore scene in 2004 when she was a radio personality on WERQ’s The Big Fat Morning Show. She was the smart, funny, educated, and down-to-earth host we could all relate to. Although the popular radio show ended in 2008, Sonjay still calls Baltimore home. As a brand marketer, she represents projects for some of our favorite hometown celebs.

Bmore Fab!: Where did you grow up?

Sonjay: I actually grew up in New York. Jamaica, Queens to be exact.

Bmore Fab!: How did you get your start in the entertainment industry?

Sonjay: I first got my start in television. I interned and worked at a variety of networks including Fox and MSNBC. I worked for Don Imus when he was still on television.

Bmore Fab!: How did you jump from radio to television?

Sonjay: I moved to Philadelphia with my family and started working for a local affiliate television station. I was looking to do something different and the perfect opportunity fell in my lap with the Power 99 Dream Team. I became a morning show producer and that’s how I got my start.

Sonjay with The Big Fat Morning Show

Bmore Fab!: What was it like being a member of the Big Fat Morning Show team?

Sonjay: It was wonderful! I was able to be myself, say my own views, and we were like a daily newspaper for Baltimore. We were local and able to tap everything that was going on in the city. However, most importantly we gave the city a voice and helped those who couldn’t speak for themselves.

Bmore Fab!: How did you feel when the show got canceled?

Sonjay: I felt sorry for Baltimore, the city needs someone who cares about them on an everyday basis, they need that jump start.

Bmore Fab!: What are you up to now?

Sonjay: I started Sonjé Productions, LLC almost three years ago and that’s been my main focus. The company is combination of Brand Marketing and Event Planning.

R&B singer Mario and NBA superstar Carmelo Anthony with Sonjay

Sonjay: I helped plan Russell Simmons “Hip Hop Inaugural” weekend last year and that was fun. I’ve helped with brand marketing for Mario, Ray Lewis, and others. I also help with marketing for Carmelo Anthony’s Foundation.

Sonjay with Young Jeezy

Bmore Fab!: Where are some of your favorite places to eat in Baltimore?

Sonjay: Teavolve, Melli, Dockside, and Blue Hill Tavern

Bmore Fab!: iPhone or Blackberry?

Sonjay: Blackberry

Bmore Fab!: If you look down the road ten years from now, where would you like to be?

Sonjay: Ten years. Wow. Well, I’ld love to be married with kids, producing huge events like the Grammy’s and starting my own non-profit.

Bmore Fab!: Many people look up to you. What advice can you give to young people trying to make it in the entertainment industry?

Sonjay: Being an entrepreneur means wherever there’s success, there’s always going to be hardships. It’s never going to be easy and you’ll always have mountains to climb. Just remember to stay focused and that everything good or bad will make you a better person, teach you a lesson, and put you on the road to success. Stay positive, don’t get discouraged, and never give up.